Case Study & Concept
While watching Man Vs Food struggle to ingest the “hottest wings in the world” I found myself wanting to taste the heat he so eloquently described. I realized a vast disconnect between food based television shows and their viewers. Television as a medium is ill equipped for culinary shows; it does not target the proper senses. As a result, the industry has developed work arounds including beautifully shot close-ups of food and articulate yet verbose hosts describing the nuanced flavors and textures. Yet, no matter how well the host describes the mouth watering, tongue tickling burger with the creamy, spicy ranch sauce and the crunch of fried onions, the viewer can only imagine how it might taste.